Photo created via Canva In 2020, the surge of the COVID-19 pandemic changed people's…
Part of the recruitment process is the email and SMS blast. This is a great way to reach out to potential and passive candidates.
But we have to admit that with the number of emails that a person receives in a day, they don’t have the time to read all of them.
Because of this, we have to make sure that our subject line will be enticing enough to increase open rates. Here are the top 5 tips you can follow to create an eye-catching email subject lines:
Ask a question
Asking a question in your subject lines is a great way to get someone’s attention. This will make the reader think about how the subject matter relates to their own life.
Of course, you have to make sure that your questions resonate with the reader’s past experiences and stirs up their curiosity. In this way, the reader will be so curious that they will read the email right away.
Example: What does it take to be a recruiting ninja?
Teach them how to do things and what’s in it for you
Using a ‘how to’ subject lines gives readers a clear and concise summary of your email. They could easily know what they learn about your email in seconds. However, don’t just give them the procedure. You have to let them know how they could benefit from your email.
Example: How to get 100 applicants in a minute to fill your current role
Add a deadline or call-to-action statements in your subject line
People don’t want to miss out on anything. That is why if you tell them that your product or service will only be available for a short period of time, people will most likely read your email to know how they could avail your offer. The key here is to indicate importance. Why do they have to act now? Give them a relevant reason that will compel them to do something immediately.
Example: Reply now and get a chance to get a $100 sign-in bonus
Use announcement lines
Any words that say, ”new” or “introducing” will make people think that your email might offer something that they have not seen before. According to a new study by The Campaign Monitor, this technique increases email open rate by 9.45% and 3.26% respectively.
Example: Introducing the revolutionary mobile app that will help decrease your attrition rate by 50%
Utilize email subject lines with numbers and lists
Our brains are naturally drawn to seeing numbers that are why we tend to get curious when we see a list of anything. This method also gives a structured outline of your email’s content which makes it convenient for your readers to know the summary of your email.
Example: Top 10 things that you shouldn’t do on your job interview
In conclusion, writing your subject line is critical. You have to choose your words wisely if you want to gain your reader’s attention. What you can do is to keep a list of subject lines that contribute to email open rates. If a subject line is not working, that is the time that you have to look for another one. This is trial and error, but once it is perfected, you will reap vast recruiting success.